Something too prevalent in the marketplace today is the complete lack of innovation which seems to plague some companies. On the one hand, you have companies like Apple and Nintendo which truly bring something new to the table; from product packaging to human-electronic interfaces. On the other hand, you have companies like Dell and Sony who just keep pushing out more of the same. Yet, the latter seem more likely to hold big press events and tout their “next big thing.” It seems as if they don’t even know that their products are “me too’s” instead of market leaders.