Cingular has been going through a lot of effort to rename itself AT&T. The corporate bigwigs have come to the conclusion that “AT&T” is a much better name, and most people associate it with terrible customer service and monopolistic anti-competitive behavior, which is the direction they would like to be taking Cingular. It’s great that they are reaffirming that the people who run the former Cingular cell network are the same people who are against fair use of Internet bandwidth, and additionally are doing their best to reneg on promises made to the FTC that they wouldn’t abuse their new monopoly status. It’s also the company that has singlehandedly decided to start filtering what you can and can’t do on the Internet.

In fact, senior management feels so strongly about the rename that they are currently suing Nascar because the #31 car still says “Cingular” and not “AT&T.” It goes to show how dedicated they are that they were not deterred at all by the fact that they have not been been able to change the banners on many of their own stores yet. Also, it wasn’t until yesterday, more than a month later, that Cingular cell phones started saying “at&t” on them.

Yep … the “new” AT&T sure knows how to get their image across to consumers. It’s a good thing they are going to be exclusive carriers for the iPhone. I don’t think they’d have many customers left in another few years otherwise.